Detroit Lions Sustainability Partner Repreve Launches “Make The Smart Throw Sweepstakes”

Press Release | October 9, 2015



Sweepstakes Winner to Participate in Halftime Skills Challenge for an Opportunity to Win $75,000

Greensboro, N.C. – October 9, 2015 – Unifi, Inc.'s (NYSE:UFI) REPREVE®, a leading recycled fiber brand and the official recycling and sustainability partner of the Detroit Lions, launches the “Make The Smart Throw Sweepstakes.” It offers one lucky fan round-trip airfare, accommodations in Detroit, a pair of tickets to the Lions Oct. 25 game against Minnesota, and an opportunity to participate in the “Make the Smart Throw Skills Challenge” during halftime for a chance to win up to $75,000.

REPREVE is a fiber made from recycled materials, such as plastic bottles, and is used in some of America's favorite brands. REPREVE's “Make the Smart Throw” initiative encourages fans to throw their plastic bottles in the recycling bin instead of the trash, educating them about recycling and how Unifi turns plastic bottles into cool REPREVE-based products that can be worn and used every day.

Starting Oct. 8, sweepstakes contestants are eligible to enter online by visiting win.repreve.com and can enter once per day through Oct. 18.

“The Detroit Lions and their fans have been excellent partners helping us raise awareness about the importance of recycling and the quality products that are created from recycled plastic bottles,” said Roger Berrier, president and chief operating officer of Unifi, Inc. “The sweepstakes is a chance for us to educate sports fans while giving them an incredible on-field opportunity.”

To educate consumers further on the cool products that can be made from recycled bottles, REPREVE will launch the #TurnItGreen national mobile tour. The tour will make stops across the United States, including Ford Field, giving consumers a chance to learn about REPREVE through a number of engaging displays and product giveaways from major brands including Volcom, Polartec and more.

Download press release (PDF).