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GUESS is a global lifestyle brand known for its young, sexy and adventurous spirit and lifestyle. SMART GUESS, our collection of environmentally conscious clothing, is made with less water, fewer chemicals, and sustainably sourced fabrics. To achieve our goal of eliminating virgin polyester from our apparel products, we’ve partnered with REPREVE to accelerate our transition to recycled and responsibly sourced materials. Our SMART GUESS pieces using REPREVE, such as our tops, dresses, and skirts, are made with a minimum of 20% recycled polyester. Our SMART GUESS collection represents over 20% of all GUESS products.
GUESS is proud to feature REPREVE because it helps to reduce waste, to reduce our reliance on virgin, oil-based natural resources, and offers a traceable and high-quality product for our customers.
Rooted in our heritage but fueled by a new energy. We’re creating iconic GUESS fashion with a focus on sustainability — made by a family of empowered people, with minimal waste.
Upholding the same GUESS DNA: this is our world.
But we are dreaming bigger: this is our future.
Looking ahead to the next decade, we plan to exist as a known business and brand that integrates sustainability within our operations and value chain, promotes diversity and inclusivity as a value and culture within our global workforce and supply chain, and creates fashion that contributes to a climate positive, circular economy.