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For the second straight year, Unifi, Inc.'s (NYSE:UFI), REPREVE recycled fiber brand has joined forces with The North Face Endurance Challenge Series as the official recycling partner of North America's premier trail-running series. This collaboration helps make the six-race series more sustainable. Over the last two years, Unifi has transformed more than 250,000 recycled plastic bottles into 32,000 REPREVE-based race tees for participating runners, each made from eight bottles.
REPREVE transforms recycled plastic bottles into amazing products from The North Face that consumers use and wear every day. At each race, consumers will be educated about the REPREVE process and offered REPREVE-based products made from recycled plastics, including socks, hats, towels and much more. At the Bear Mountain, N.Y., event on April 30, Unifi launched The North Face Endurance Challenge Series Sweepstakes presented by REPREVE, offering attendees the opportunity to win an all-expense-paid trip and two entries into the Endurance Challenge Series Championship in San Francisco. Consumers can also enter the sweepstakes online via signup.repreve.com/ecs through Sept. 25, 2016.
“Our collaboration with The North Face allows us to continue developing new ways to make their products and events more sustainable,” said Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi, Inc. “The North Face Endurance Challenge Series is an opportunity to further educate people on the alarming fact that 70 percent of plastic bottles in the United States are not recycled, and highlight the quality apparel and consumer goods that can be created from recycled plastic bottles.”
The North Face Endurance Challenge Series is North America's premier endurance trail-running series, which features two-day, trail-running festivals in six locations across North America with 2016 stops in: Washington, D.C., New York, Ontario, Wisconsin, Utah and California. Known for its scenic and challenging courses, the series offers a variety of race distances for runners of all skill levels including: 5K, 10K, half-marathon, marathon relay, marathon, 50K and 50 mile.
To learn more about The North Face Endurance Challenge Series, visit http://www.TheNorthFace.com/endurancechallenge.