Malibu C^®

Name: REPREVE®
Price range: $

As a pioneer in wellness-driven hair care, Malibu C^® has long championed clean, conscious beauty.

Committed to protecting both people and the planet, Malibu C also focuses on reducing the impact of its sourcing and packaging. Rethinking how the brand and its consumers use and dispose of materials, Malibu C is working towards building a circular model.

The Partnership

Malibu C has partnered with REPREVE since 2022, with the haircare brand winning a Sustainable Packaging award in the 2025 REPREVE^® Champions of Sustainability awards.

"Sustainability is not a secondary thought at Malibu C. We take it all the way through the brand”, says Malibu C CEO, Loretta Mottram, “That’s why we value our partnership with REPREVE - it’s allowed us to really make an impact through the lens of packaging, waste, and community impact.”

The Opportunity

Malibu C set out to redesign its product packaging to align with its strong commitment to protecting the planet. The ambitious team set three clear goals- reduce plastic waste, increase recyclability, and create a biodegradable solution.

The Solution

Malibu C’s team turned to REPREVE Our Ocean^® and REPREVE^® for its packaging project.

These fibers are created from post-consumer, recycled plastic bottles, including ocean-bound plastic bottles. UNIFI’s chain-of-custody traceability system ensures Malibu C can confidently communicate both impact and authenticity to its community.

The Product

Introducing the Malibu C x REPREVE Our Ocean^® / REPREVE^® EcoBlu bottles.

Marking a first in U.S. haircare, EcoBlu bottles combine REPREVE recycled content with Eco-One^® biodegradable technology. Each bottle (excluding cap and label) is made from 98% recycled materials—49% REPREVE Our Ocean^® plastics and 49% REPREVE^® post-consumer recycled plastics.

The Impact

By using REPREVE Our Ocean^®, made from plastic bottles sourced from coastlines with no formal waste system, Malibu C is helping prevent ocean pollution before it starts.

This product, certified by social enterprise partner OceanCycle^®, also supports local livelihoods through community collection. EcoBlu bottles are designed to biodegrade in biologically active landfills, with ASTM D5511 tests showing 60.6% biodegradation in just 388 days.

“Our customers expect more than clean ingredients—they expect environmental integrity from our entire brand,” says Mottram. “We needed packaging that reflected our values while offering traceability and accountability. REPREVE delivered on both.

Malibu C won a gold award for Best Biodegradable Packaging and a silver award for Most Sustainable Packaging in the 2025 Global Green Beauty Awards.

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